Maryland parents may have seen the October 2015 campaign on ‘party fouls,” aimed at reducing the prevalence of teenagers getting behind the wheel while drunk. The campaign is a partnership between the Ad Council and the National Highway Traffic Safety Administration that has continued since the 1980s. Between the debut of the famous ‘Buzzed Driving Is Drunk Driving” campaign in 2005 and 2013, the number of young male drivers who said they would seek transportation as opposed to driving while buzzed increased from 38 to 47 percent.
The NHTSA campaign uses iPhone footage and seeks to raise awareness among teenagers about the dangers of drinking and driving. Nearly one-quarter of teenage drivers who are involved in fatal car accidents have alcohol in their system. Car accidents are a leading cause of death among American teenagers. Despite the legal drinking age of 21 in the United States, teen drinking remains a fatal problem.
The advertising campaign was aired on time donated by the media. The campaign was also featured on social media platforms such as Tumblr, Facebook, Instagram and Twitter. Other famous campaigns made by the NHTSA and Ad Council partnership include the famous “Friends Don’t Let Friends Drive Drunk” campaign of the 1980s. The campaign itself was created on a pro bono basis by a New York advertising agency.
Victims of motor vehicle accidents that have been caused by a drunk driver often face high medical expenses, and in many cases their financial situation is worsened by an inability to return to work for prolonged periods. A personal injury attorney can often be of assistance to an injured victim in pursuing compensation from the negligent motorist for the damages that have been sustained.